**** Discourse ritual: Frake

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Frake is an ethnomethodologist who studied what he called "discourse frames," which were ritual cultural frames within which people communicated, often extra-lingually, as in Subanum, where simply knowing how to ask for a drink in the correct grammar and pronunciation would not get one a drink--rituals communicating specific messages non-verbally are often more important than the spoken words according to Frake. Another contributor to this field is Ervin-Tripp, whose "Sociolinguistic Rules of Address" discusses and systematizes the generalized conventions of deference in greetings among North Americans.

-- Hymes' use of discourse ritual .................. <[LINK]>

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C. O. Frake (1964), "How to Ask for a Drink in Subanum," in Pride and Holmes, eds. 260-266.

S. M. Ervin-Tripp (1969), "Sociolinguistic Rules of Address," in Pride and Holmes, eds. 225-240.